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UMASS ATTACKS TEEN SMOKING WITH QUIT KIT
Farmington CT: More than 2,000 teenagers start smoking every single day. In an effort to educate teens about the dangers of smoking, the University of Massachusetts (UMASS) Medical School called on Keiler & Company to develop a marketing theme to address the epidemic. The result is the "Air It Out" program geared toward smokers and non-smokers between 13-17 years of age. A brochure provides detailed information on reasons not to smoke, on understanding addiction and on methods f ..... More▶
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